Devise marketers share the hustle and bustle of everyday life, and what it takes to remain successful in a highly competitive field.
Q: As a team, what was one of your first big wins?
A: We led a crowdfunding campaign on Kickstarter for HIIT Bottle and raised $125,000. The goal was only $15-$20,000, but we easily hit that in the first two days. We did this by hosting a launch party to encourage onsite donations (manipulating Kickstarter’s algorithms, as a result) and working with a PR team to immediately create a track of motion in online communities. It was a huge internal success because we helped develop their brand, fund their project through crowdfunding, grew their social networks and brought them to market through their online eCommerce platform.
Q: What’s one of the biggest lessons you’ve learned as a marketer?
A: There is no “one size fits all” in marketing. The way you handle one client will be entirely different than how you work with another. This takes time to figure out, but you begin to pick up on patterns as you gain experience. We’ve also learned that whether it’s trying to reach a specific audience or dealing with managers and expectations, always be nimble and ready to change.
Q: What is the best piece of advice you can give a new marketer?
A: Be curious, stay current, and seek inspiration. If a specific project doesn’t resonate well with you (i.e. you are unable to connect to the mission), find ways of getting into the mindset of the client.
Q: Are there any tools you use that make your job “easier?”
A: We use Basecamp for project management and organization. Social marketing tools like Hootsuite and HeyOrca allow us to plan social posts far in advance. And although we haven’t explored this particular tool just yet, data tools like Iconoculture Consumer Insights make researching demographics considerably easier.
Q: Are there any websites/programs you would recommend a new marketer check out?
A: Digiday is amazing for staying on top of digital marketing trends. Adweek is a MUST. And if you’re just getting started – any type of networking event. Get to know people in the industry.
Q: What are the perks of being a marketer?
A: Working in marketing is always challenging, yet enjoyable; it’s a pseudo science that allows you to create hypotheses and test them out through social experimentation. The work environments are always super fun, and working with different clients with different needs keeps things interesting.
Q: What are the challenges of being a marketer?
A: Working with clients that have a very limited understanding of marketing; they want quick results, but fail to recognize the art in strategy. Selling a service is arbitrary, so providing immediate gratification is not always feasible. Another challenge is when you think of a genius idea that isn’t well received by a client. You need to have thick skin to be in the field. You win sometimes, and you lose…a lot. It’s all trial and error.